The 50s Pin Up

I love the vintage style 50s pin up girls, from the Sailor Jerry bottles right up to Jessica Rabbit and everything in between. The drawings inspired the design for my own blog and I have recently noticed that underwear photography and advertisements seem to be drawing on that style as inspiration.

The Sailor Jerry label. A classic pin up design and as relevant today as ever.

This image for Jean Paul Gaultier Classique is so pin up, it almost reminds me of a sea side post card. The uniform and the hanging suspenders as well as the model's big hair, shot in black and white, is a clear reference to the 50s pin up style.

Although this Gaultier advert is a perfect example of the 'pin up' style. I am a little bored of the 'dressed like the bottle' theme that has been apart of the classique advertising campaign for a long time. It's been around for perhaps a little too long and might indicate that it's time for a change. However, the corset and pose all perfectly fit in with the 'pin up' theme.

Again, returning to the Love magazine shoot featuring Elle Macpherson in the AW10 edition of the magazine, the underwear entrepreneur embodies two of the photography trends that I have noticed recently. In this photograph in particular, she demonstrates the big hair trend as well as having a 50s pint up style feel.

Love magazine AW10 photographed the most beautiful women in the world, here Rosie Huntington is pictured almost as a cartoon pin up girl. The hair, the lips, the leopard print - all very pin up and all very Jessica Rabbit.

The fur, the lingerie and the pose here, all remind me of pin up but the softer lighting and the change in the body shape of the woman, give the image a modern twist. She is no longer such an exaggerated and voluptuous hour glass shape, rather has a more girl-next-door and innocent appeal to her. The image is a post-modern example of a pin up girl.