Building an Online Boutique

I saw an article in my Drapers the other day and as soon as I had finished reading, I couldn't wait to get online and play.

The article was detailing Google's new online fashion site: boutiques.com which allows you to create a personalised style boutique. The site makes judgements on your personal taste and style and then brings up recommended products that are (hopefully) perfectly suited to you.

I set up my own online boutique and have photographed each step to show how easy and how accurate it was for me.

First of all you start by comparing fashion photography shots, and you choose which best represents your style. Little by little, the site analyses what you are choosing and tries to determine a trend that is best suited to you.

I chose the images that were quite feminine on the whole but tried to include styles that had a quirky edge to them. I liked the styling with the long socks in the first image and the colour palette of the girl sitting down from this choice.

Next, the site gets much more specific and you choose everything you love and hate about different types of outfit, from the shape of your favourite dresses, to the colours of your favourite shoes.

Then, you have go through lists of designers and choose the ones that you love the most. High on my list were Alexander McQueen, Vivienne Westwood and Stella McCartney but I also incorporated Urban Outfitters, Victoria's Secret and Miu Miu.

And this is my final result: Romantic. I think it is pretty accurate, I love the colour palette and the style and shape of all of the products here. It perhaps doesn't quite fit in with my favourite designers so much, but I think it is a good representation of my style.

So with my style saved, I now start my boutique. The images chosen are supposed to represent my style and I think they are perfect.

These are my products: The site hand chooses products for you based on your choices and then leads you to other websites to purchase them. I will also get regular updates on items that will be of interest to me. Can't wait to see what they will come up with.