Baci Lingerie coming to the UK

The value lingerie chain that has become extremely popular in the US is making its way over to the UK. The driving force behind the chain, known simply as 'Richard' describes the brand as having the look and feel of luxury lingerie brands such as Agent Provocateur and La Perla but with prices on average at 90 - 95% less. Read the Article Here

This is terrific news for lingerie shoppers like myself, I love spending money on really beautifully made products from well known brands, but if there is going to be beautiful, well made products without the huge price tag, then I'm there. This obviously means that there will be a new kid on the block for other value lingerie retailers La Senza and Ann Summers as Baci plans to open stores in busy shopping centres to get the most effect.

At the moment, the store doesn't seem to have a fully transactional website, but you really get a feel of the luxurious nature of the brand by visiting their home page. It is a bit annoying, and runs extremely slowly but with a simple fix, Baci lingerie could be a strong competitor in the value lingerie market.

The Baci lingerie collections all form part of a story and seem to really think outside the box in terms of the photography of the items.

The Dolce Vita collection is especially beautifully photographed, I love the strewn flowers behind the model that ties in with the print on the briefs and suspender belt.

This comes from the collection, 'Have Fun Princess' and all the models are accessorized with tiaras and crowns. The story adds value to an already highly creative and energetic product line.

The collection entitled 'Deeper in Hell' is I think what Ann Summers would like to be. A collection with a bit of a darker edge, with dominatrix styling and accessories.

'Back in Heaven' is a luxury line for the naughty but nice. The styling of with feathers and angelic back lighting is especially effective.

'Love Agent' is an interesting take on collection photography, using secret agent James Bond as an influence whilst taking styling tips from the roaring 1920s.

Finally, the collection entitled 'Beauty within the Beast' has an empowering Xena Warrior Princess sort of feel to it. The models are much strongly built and the overall theme seems to be of women conquering all, I think referencing Boadicea.

With really fascinating takes on styling and photography, the average price comes at quite a shock, between £10 - £15 for a knicker and bra set. Come on Baci Lingerie, we need you in the UK.