Most of the work today was taken up by attending an overview meeting on lingerie market research. It was a meeting packed full of information that was absolutely fascinating to someone like me who dreams of owning a lingerie company. The meeting lasted most of the day and covered everything from strategy to the analysis of data concerned with gaining figures. Everything from quantitative research of the analysis of figures and numbers, through qualitative research coming from personal interviews with real consumers, and to the analysis of sales from each till point in Debenham's stores.
There were plenty of detailed graphs in the pack we were given that showed important information as to how Debenham's is performing as a company in the current climate. The graphs were easy to understand and I could see at a glance whether the company was outperforming on last year's sales or not.
Most of the work in the afternoon ended up being completely unsupervised. I had managed to gain myself enough positive reputation that I was allowed to be left to my own initiative. I was given the mock up of packaging for the new mastectomy bras that were being added to the range of basic bras this autumn. The packaging was decided following positive feedback from a focus group and I was handed a pile of nets and a pile of mastectomy bras and set about putting them together. It was relatively easy and I managed to finish it in no time.
The rest of my afternoon was spent on a completely unsupervised comparison shop for the hosiery team. I was given a list of shops they wanted me to visit to compare the price points and display styles of any up to and over the knee socks. I ended up getting to go by myself to Urban Outfitters, Topshop, River Island and Accessorize, all places I was planning to visit soon anyway. I had so much fun browsing around and taking notes which I then made into a poster in the last part of my day to present the results of the shop back to my supervisor.
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