Wednesday 15 September 2010

Week 2 - Day 3 - Meetings and Fittings

It was a really busy day in head office today, starting with a meeting with the head buyer. Every department in the lingerie division sent a representative to feedback facts and figures about their particular product to the head of buying. the presentation of these figures was done in a creative and visual way that made the whole thing much easier to understand.

The trainee assistant buyers then presented their findings gained from the weekly comparison shop. It surprised me that such a junior role had such responsibility in presenting important information to really experienced people. The TAB I was shadowing Hannah, presented her findings on the variety of multi pack briefs that we discovered in Marks and Spencer last week, as well as any changes in the advertising campaign that may have affected improved sales. Particular attention was drawn to the new M&S TV advertisement.

It was important that the TABs took notice of every new or innovative product and drops or changes in price points that occurred within the main competitors lingerie departments.

In the afternoon, I was finally gaining some more responsibility and was sent to meet and greet the suppliers from hosiery company courthaulds. I had to keep them comfortable and content whilst my supervisor was finishing in another meeting. I was pretty much holding the fort until she got back.

I was then given the opportunity to help with the shape wear fitting session with the size 16 fit model. I was asked for my opinion much more, and took charge of writing up the notes to send to the supplier regarding any adjustments that were needed.

During my lunch break, I managed to get hold of an advertising brief from Wonderbra that had been sent to Debenhams to show off the new season collection. It was a professional document and exactly the kind of thing that we have to do as part of our course in fashion marketing. I looked through it to gain any sort of creative ideas for things like the designing of colour palettes, layouts and ideas for the final presentation of my dissertation.

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