I was thrown in at the deep end straight away again today and sat in on a review of sales from SS10 as well as predictions for AW10 and suggestions for future products from SS11. I watched the junior buyers who had been supervising me so far, present their facts and figures to the head of buying of the entire department. I could feel the pressure, even though I wasn't going to have to be doing any talking.
I was given a spreadsheet with all the data on it and was listening to what Jo was presenting, trying to match up the data on the spreadsheet, whilst at the same time, senior buyer Kirsty had asked me to take down notes for her.
The figures were extremely detailed, showing everything you would possibly want to know about each individual product. There were a number of different tables showing the same information but split up in a slightly different way, meaning I could use one table to find out which shape of knicker had been the best selling, and another table would show me which Debenham's stores had sold the most of a different type of brief.
The best selling brief had been the white all over lace 'Isabella' thong for SS10 and invisible and shape wear briefs had also performed better than predicted. Disappointingly, the bikini shape was the worst selling shape and so the team have decided to discontinue this shape for the following season, apart from in novelty styles.
The England world cup novelty shorts had been a huge success and had topped the weekly best sellers for weeks prior to the start of the world cup, with sales increasing prior to England matches.
For future products coming up to AW10, Jo presented my mood board that I had created yesterday, showing the inventory of all briefs that would be ready for AW10, as well as a second board, showing ideas for SS11 collection.
The competitors were mentioned, with particular note to M&S's 5 per pack of briefs which have huge variety in terms o
f style and colours. Another competitor who the trainee assistant buyers were told to watch for during comparison shopping was Accessorize, who's single decorative briefs collection has grown to now become a threat, including novelty styles with charms and shapes and trims. The meeting was absolutely fascinating, and overall went really well. The head of buying was pleased with ideas and only had a few minor disagreements.
f style and colours. Another competitor who the trainee assistant buyers were told to watch for during comparison shopping was Accessorize, who's single decorative briefs collection has grown to now become a threat, including novelty styles with charms and shapes and trims. The meeting was absolutely fascinating, and overall went really well. The head of buying was pleased with ideas and only had a few minor disagreements.
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