Tuesday 29 June 2010

Soho and the Department Stores


We carried on walking down Fifth avenue until we ran out of Fifth avenue to walk down and eventually found ourselves in Soho area of the city. We searched around for Bloomingdales but eventually gave up and succumbed to the freezing cold. We hailed a cab and made the mistake of asking to be taken to Bloomingdales. He took us to the Bloomingdales that we were nowhere near. The one right at the top of Park avenue. There was nothing we could do but sit and accept the ride and wave goodbye to the hard work we had put into walking all the way down to Soho in the first place.

We had a true shopping experience, and took advantage of the excellent sales assistants. I had my make up done by the Benefit counter and we made our way through the maze of stairs and escalators, navigating our way through designer after designer.
By the time we had gotten to the top floor, I was completely exhausted. Although the feeling of Bloomingdales was much nicer than that of Macy's, I still feel that I prefer a smaller store and the personality of a boutique.
We certainly didn't want to make our way back Down Town after the taxi disaster so we decided to hit the other department stores that were close to this area. Barney's seemed to be no different to Bloomingdales, the layout seemed to be about the same and there still didn't seem to be any kind of personality to the store.

With Bergdorf Goodman however, we were met with a completely different attitude. We were browsing the handbags and accessories on the first floor when we were greeted by a sales assistant who was attracted to our accents. As soon as she found out that we were fashion students she took us aside and spoke to us for around half an hour on the designers and in particular Bergdorf window designer Linda Fargo who has designed some of the most innovative window displays. She gave each of us her card and begged us to apply for an internship over the summer, remembering to mention her name of course. She even took each of our email addresses and photographed us as a group, promising to send it to us.

With a contact made for future work experience, we made our way back to the hotel, to get ready for a meal out in the Meat Packing district tonight.

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