We decided to go and explore Downtown New York today, having exhausted most of Midtown, planning to use our last morning tomorrow to visit uptown and the rest of the department stores. We headed out of our hotel and this time began to walk down Fifth avenue, in no particular direction, just hoping that we would run into something of interest. After a few minutes, it dawned on us that we hadn't had anything to eat and we were really desperate to eat a really fatty American breakfast. After loading up on carbohydrates, sugar, syrup and pancakes, we felt ready to begin the long walk downtown.
Our first stop on the walk was to enter ABC carpet and home which was an absolutely ingenious shop. The theme of bringing the outside to the inside was immediately apparent in store. The interior had the feeling of a bare warehouse but was then filled with organic looking trees that appeared to be growing within the confines of the space. The juxtaposition of the urban and the organic was extremely effective.
The interior to the first floor of the shop had an unusual feel to it; a cross between a Moroccan style market and a stylish boutique with ethnic rugs and statues dotted haphazardly around the room. There was a wide variety of lighting hanging from the branches of the trees by the ceiling as well as from the roof rafters themselves: From hanging chandeliers to lights designed to look like flickering candles, the overall effect was one of an enchanting wonderland.
Upstairs and towards the rear of the store was the section for children's bedrooms. Each area of the shop was decorated to look like a child's bedroom, creating an interactive and tactile display that really brought the products to life. The voyeuristic feel to the shop was in fact, very effective. There was a feeling that you were entering something real, and everything from the beds to the stuffed toys left on the pillows was for sale.
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