Lingerie in Fashion Photography

I have had a look at recent interpretations and the use of Lingerie in Fashion Photography for the SS11 season. Just like in AW10, the use of lingerie brands building part of an outfit or becoming the focal point hasn't gone away.

I absolutely love the styling in this photograph from POP magazine. The mixture of the sheer and feather coat from Chanel with the underwear, bra from Iceberg and tulle pants by Emporio Armani is really elegantly striking.

Harper's Bazaar use of the tailored Gym pant links in perfectly with catwalk trends of the moment.

This image with grosgrain bra, blouse, trousers and belt photographed with the perfect SS11 shade of oceanic hue makes for a striking photograph. Your eyes are drawn to the 50s style red lipstick.

The voyeur boudoir feel of this photograph really caught my attention.

This sultry and seductive photograph and styling of lingerie really drew me in.

The complete contrast of POP magazine's shoot here is fascinating. From a sultry boudoir feel to one of innocence and purity whilst still styling with lingerie as the focal point is fascinating.

I really admire the simplicity of this photo, from the styling to the set it all fits together perfectly creating a mood of clarity and chastity.

This set of photographs come from Love magazine's SS11 Androgony issue. The veil by Tom Ford and the Yves Saint Laurent jacket is given a post modern twist with the open bra by Kiki de Montparnasse, a brand that has really caught my eye in the recent months.

Androgony certainly sums up this photograph, but despite the context, I couldn't help but admire the Michael Kors swimsuit.

Harnesses: do they count as lingerie? I'm not sure but whatever they count as, I like it.

A body by Lanvin and another harness, this time around the waist and legs creating a robotic suspender effect. Fleet Ilya is the name behind the contraptions.

Not strictly lingerie I know, but Love magazine have struck gold again with this pop style photo shoot to demonstrate the summer neons and colour blocking trend. The neon yellow gym pants really grabbed me as ticking the trend boxes for the coming season.

Surprisingly, Topshop presents itself in this shoot with a metalic bright swimsuit. I love the hyper air brushing feel of the shoot, it is dramatic and unnecessary but yet adds something quite exciting.

Finally, the last of this shoot shows the one brand that I keep see being used again and again in these kind of shoots: Dolce & Gabbana. Since 2009, the brand has been at the forefront of the return of underwear as outerwear.